Welcome To SearchWatch
UK Internet Marketing Specialists

What is Internet Marketing?

Internet marketing can encompass a whole range of activities but can generally be defined as sales generation and/or the capturing of leads from potential customers who are surfing online.

Search Engine Optimisation UK

The fundamental way of dealing with this is to get your website into Google's (and others) search engine rankings so that it appears in the results when your potential customers type in a "keyword phrase" relevant to your business. This process is seen by many as something of a mysterious black art. There are consultants and specialists that make their living working with companies attempting to get their sites on the first page of Google's search engine results for those all important, relevant keywords, with the sole aim of generating sales and leads. This consulting service is called search engine optimisation or SEO.

Pay Per Click UK

Internet marketing has expanded enormously to include pay per click advertising. These are the ads that show up on the right hand side of the page when you do a Google search, and are written by advertisers to be triggered when particular keywords or phrases are searched on. Each time one of these ads are clicked, the searcher is sent to the advertiser's website, and the advertiser is charged by the search engines for that "click". This is how Google makes billions of dollars.

Social Networking Sites

The Internet marketing of today also taps into the enormous potential of the social networking sites like Facebook, Twitter, YouTube and relevant Blogs. Here, the most efficient advertising will be "viral" - "virtual word of mouth".