UK Pay Per Click - PPC Management London and Surrey

Our UK PPC services offer professional Pay Per Click campaign building and management throughout Surrey, London and the UK at an extremely cost effective rate. If you don't have a full understanding of what's involved in running an Adwords campaign, proceed with extreme caution! PPC advertising can, before you know it, turn into a big black hole for your hard earned cash.

What Exactly Is PPC or Pay Per Click?

Pay per click advertising consists of ads that show up on the right hand side of the page when you do a Google search. These ads are written to be triggered when certain keywords or key phrases are searched on. Each time a searcher clicks on the ad, they are sent to the advertiser's website, and the advertiser is charged for that "click".

The lines between Google's paid advertising and their free organic rankings are blurring as many SEO best practices now apply to a PPC campaign - see SEO Services UK. Pay per click advertising is an EXTREMELY profitable way to increase leads and sales - if done correctly.

• It's very fast - you can have a PPC campaign up and running in less than 30 minutes. Getting your site to show up in the free search engine listings can take weeks or even many months depending on the competition level.
• If you manage a pay per click campaign correctly, you can have instant feedback and metrics to determine the return on your investment. You can see exactly what your potential customers are doing online, how much money you're spending and what sales you've made. If you think about advertising in the Yellow pages, it's the exact opposite...you never know if anyone sees your ad!
• It can tell you what the money terms are! How do you know what search terms to optimize your site for? You can test them very quickly and easily with a pay per click campaign, and then apply that knowledge to your search engine optimisation efforts.

In an ideal world every business owners's Internet advertising campaign should included Pay per click advertising. Unfortunately, managing even a small pay per click campaign can be complicated and require very specialised experience and knowledge. There are several problem areas that the novice advertiser runs into.

• Google's rules - Google certainly doesn't make it easy for the novice to advertise. There are many unwritten rules for how Google likes campaigns to be set up and run. These rules have a direct impact on how much you'll pay for the advertising. If not respected and understood, many campaigns are doomed to be unprofitable and can soon become a money pit. These rules include:
• Ad relevancy
• Keyword grouping
• Bid pricing
• Quality score
• Click through rate management
• And many more...
• Keyword research - I guarantee that if you're currently using adwords, you're missing important keywords in your campaign. Only precise, thorough keyword research can ensure that you are utilising the most effective keywords for your campaign. The right tools, the right strategies and more importantly experience, make this possible.
• Conversion tracking - Most business owners fail to track whether a pound spent on advertising generated any sales. Obviously, without this information, you're flying blind.
• Ad testing - If you're not split testing (comparing a control to a candidate, or a different ad to see which is better), you're most likely getting only the visitors to your site than you should be.
• Tools - There are many very important professional tools in the market to help create and manage pay per click campaigns. The problem is that they can be expensive, and don't make financial sense for the business owner managing one campaign.
• Only sending visitors to the home page - No doubt there are many different types of potential customers for your products or services. Sending them all directly to a generic home page isn't anywhere as effective as sending them to a targeted page that tells them precisely how you can solve their particular problem.

Our UK PPC management services are designed to make your campaign economical and successful. Check out our strategy on how to dominate your market to see how we can use pay per click advertising to boost your profits today!